The Capitalist nations looked at the fall of USSR in 1990 as the end of Indian political edge all over the world. They got the exact window they were looking for in 1991 to force open the gates of the vast Indian market. With liberalization, privatization and globalization reforms, brands after brands flooded in India. PM Narsimha Rao & his ministers tackled the onslaught and managed to get in foreign investments too. India moved towards a real “mixed economy ” rather than just a label for the sake of supporting the non-aligned movement and socialism. With the advent of this century, foreign brands got a tremendous leeway by easy sanctions through the pockets of the lawmakers of the country. Like every western thing, imported products, style or technology gives instant glorification to the consumer and slow and invisible after-effects to tackle with in the future. It also opened the doors to sham NGO networks meddling in the governance of the country behind the veil of voicing social causes.
Capitalism was in works even before the reforms behind the curtains.
THE INDIAN VILLAGES GOT BROKE WITH THE AMERICAN DEMAND OF ASKING RIGHTS FROM FAMILIES INSTEAD OF THE STATE. THIS NEO-LIBERALISM MEANT PEOPLE MUST ASK RIGHTS FROM FAMILY MEMBERS INSTEAD OF THE STATE.
The concept of privacy came up and with that the joint family structure, which was the natural source of funding emergency medical bills and entrepreneurship, was demolished. A cabal of temptations saw to it that the villagers shifted after breaking the ancestral agri-land into pieces of inheritance killing the profitability of the agriculture business. This was a lethal blow to an economy which gave 27% to World GDP for 17 centuries on agricultural profits. By this time Britishers had already named the jobbers generating, non-independence demanding brainwash system as “Education” of modern era. The intent of the system was very clear that people dependent on bosses for 12 hours a day because of the job won’t have time to save democracy or ask independence from the rulers.
In the name of becoming modern and venturing out for future prospects in the cities the people were left to depend on ever-changing neighbors as the only nearest human touch around. To bring up the business of banking, insurance and pharma (medicines), the youth was left to the mercy of loans, handed over a slogging job profile and made to adopt a dangerous ready-made food habit. The costly class-room education business which also ate away 20 years of human life and the changing jobs left no scope for even thinking about entrepreneurship anyways. The concept of marriage (settling down) had begun with agricultural settlements. Not surprisingly, as people moved away from agriculture and native places, with the lack of moral compliance and support of the employers, the sacred alliance of life is taking a huge beating just like in the west.
Foreign intelligence agencies worked day and night on the minds of Indian consumers to plug it with false sense of women empowerment. What task could be more important than the task of nurturing future generations? We hardly see any talks of women rights and empowerment of non-working women and how being a housewife is an equally challenging and a fulfilling opportunity. Sadly, people are adopting westernization by confusing it with modernization and blatantly write-off the enormous contribution of crores of women who dedicated their entire life in nurturing their families.
INDIAN MEN AND WOMEN WERE ENTERPRISING MUCH BEFORE THE WEST COINED THE WORDS “ENTREPRENEURSHIP” AND “JOBS”.
The Indian farmer women had been business tycoons for nearly 10 centuries on record. Women are now purposely made to believe that being modern means looking down upon cooking and raising kids and being happy means having a full-time job.
As a result, commercialization of kitchen to outsourcing of parenting has happened within a decade of this red-carpet welcome to extreme capitalism. The government and the corporate winked at each other at the prospect of collecting taxes from an additional 50% women population and over-supplying the industry with cheap labor. This also helped with the objective of population control. With two to three generations’ wealth pouring on to the single child of the family, the corporate and brands are sure to have the last laugh.
The downside of control-less capitalism is hyper-consumerism and the cartel of a few wealthy groups overpowering even the government departments and chomping away retail businesses which are the backbone of the domestic economy. Having lost the family roots, cultural tinge in the daily life and the natural branding of belonging to some rich geography of the native place, the addiction to artificial pieces of branded products is an understandable sign of chronic depression in the Indian buyer.
JUST LOOK OVER THE TAGLINES RUNNING AROUND US “THE COMPLETE MAN”, “THE BEST A MAN CAN GET” …ETC., AS IF OUR FOREFATHERS WERE INCOMPLETE OR NOT GOOD AT WHAT THEY DID.
The modern Indian kid wears a 1960s US laborer attire in the form of jeans with 5 big holes in it, sips some chemical laden cold drink, with big and small branded foreign accessories hanging all over his body and is addicted to some game on a smartphone. He has no clue what India was or is about, except the stray dogs his mom shows once in a while when he comes out of an AC home. Sadly, the capitalist parents need more of parenting than the kid himself. In real life, the market does not pay any heed to who your mom or dad is and what piece of certificate you hold unless you prove your worth. This inability to create an identity makes the unsuccessful youth to go and buy some more branded products for creating a false sense of identity. The advertisement business thrives off this fear by infusing a feeling of insecurity, incompleteness and labelling all that one already has, as stupid.
Post-independence the Government had a lot of hanky-panky with communist experiments of controlling businesses and serving public welfare.
WHATEVER THE SOCIALIST IN BENGAL AND THE LEFT OF KERALA MIGHT ROMANTICISE, FACT REMAINS THAT TILL 2014, MOST INDIANS DIDN’T HAVE BANK ACCOUNTS, TOILETS, COOKING GAS AND ELECTRICITY ACCESS.
Many entities went down with NPAs and heavy debts or losses after being used as special vehicles to fund politicians for elections and vanity vacations of the businessmen. Their management is hands in glove with all these financial criminals. The role of auditors and credit department of some such banks largely escape scrutiny despite such massive crimes.
RBI, under the leadership of Raghuram Rajan doled out banking licenses like candies to many inexperienced groups. Many of the private sector banks and even corporates keep on hiring expensive staff from elite campuses at unbelievably high packages even as the loans get sanctioned by their departments haphazardly. Few public units from transport to banking and insurance sectors like LIC, SBI and so on have become a collection graveyard by handing them over bankrupt banks and loss-making units compulsorily. Few other public units are purposely sabotaged to ensure private businesses earn huge profits.
While Capitalism brought some kind of positives like the value system, standardization and technology upgrades, socialism became a synonym to chaos and disruption in the Indian society. Freebies, beyond those which actually enable people’s lives translates into a punishment for the tax-paying and genuinely working population. It can become an incentive for the poor recipients to live an unproductive life forever. It’s also high time government adheres to the principle of “Government has no job to give jobs or to do business” and fasten up disinvestment and privatization to stop these 70 years of shameless gulping down of the taxpayers’ money.
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