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Tag: Gloo

Analysis

Thousands of churches are using big data from tech firm Gloo to target new members. Divorced? Addiction? Anxiety? Depression? YOU might be a target for conversion.

Churches say that people in crisis are most receptive to their outreach efforts. Gloo uses big data to help churches identify people who may, for example, be experiencing marriage trouble, suffering from depression or anxiety, or struggling with drug addiction.

by FirangiAffairs December 30, 2021December 30, 2021
  • English
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