While the strong boycott calls against “Brahmastra: Part 1 – Shiva” was seen everywhere on the internet, it was asserted that the boycott demand had a negative impact and the film will be hit.
After opening on one side it was netizens whose reviews about the film provided a setback to the film while Karan Johar continued to claim that the film earned 75 crores on its day 1. Really, 75 cr with empty cinema halls?
Does releasing inflated numbers for any movie preserve it or its creator’s reputation? Most importantly, can such data persuade moviegoers that they packed theaters even though they hadn’t?
The manipulation of collecting figures is an old tendency, but people weren’t concerned or involved back then. It was done to market a film’s unreleased circuits. This happened when a movie wasn’t shown in some circuits. When the week’s run was complete, the producer would provide the inflated figures to the trade media in order to entice new distributors from the unsold territories. The producer would proceed and distribute it in one large circuit, let’s say Delhi-UP. The trade periodicals were specialists at uncovering this manipulation. In other words, nobody was harmed. There was no involvement of the general population in this.
“Brahmastra,” which is one of the most expensive Hindi movies with a budget of over Rs 400 crore, was used to entice the general public to see the movie even at increased entrance prices but on Day One, it was discovered that the film’s story and concept are not worth it, which would be reflected in the box office results.
The production company announced that its first day worldwide box office revenue was Rs 75 crore which was a bigger giveaway. This amounts to only about Rs 37 core once the cinemas’ part is subtracted. This indicates that both the domestic and international box office receipts for the movie were dismal.
And the majority of these statistics came from upscale multiplex locations in metro areas that screened the 3D version due to the film’s significantly inferior performance on single screens and in interiors. In fact, the 2D version screenings in smaller locations were being canceled due to a lack of an audience.
In addition to being released in Hindi, Tamil, Telugu, Kannada, and Malayalam, the movie also received local attention from Telugu actor Nagarjuna and promotion support from director S.S. Rajamauli of “RRR” and “Bahubali.” As one watched the movie, they came to the conclusion that Nagarjuna was little more than a prop used to promote the South.
It appears that this was of little use, as the only thing the South Indian audience found interesting were the special effects, which they were used to seeing in movies like “Bahubali,” “RRR,” and others. When considered in South Indian movies, these spectacular effects make sense since they are supported by a strong plot and a large cast of characters.
The media obediently reports box office data that a production company releases. due to the media’s lack of ability to independently verify the allegations and its ignorance of the movie industry and box office.
Others are unconcerned. Simply announce the numbers released, then move on. The work for the day is finished.
On social media, the movie has instead become the topic of jokes and memes. More people than see the movie seem to enjoy making fun of it online! It got to the point where several big TV networks decided the memes and comments were valuable enough to repeat on primetime newscasts.
While after a week of release, another number is released by Dharma productions stating that the movie has earned 330 crores till the eighth day, these releasing numbers have itself been a joke that many media and satire handles are using and making fun of.
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