As the Hindu youth awakens to the long continuing defamation of the Sanatan Dharm and the mocking of the sentiments of its believers, more and more fraudsters in Bollywood are being stripped of their masks. Latest in the sequence is Eros Now’s social media wing. Eros is a major film production and distribution company which has financed several multi-crore movies including Bajirao-Mastaani, Bajrangi Bhaijaan and Tanu Weds Manu. All of these projects starred big faces of the industry and, thanks to the lightning-speed dissemination of information via various forms of media, became household names faster than ever before.

But Eros has got into trouble recently for sharing lewd jokes about the festival of Navratri which featured famous actors like Salman Khan, Katrina Kaif and Ranveer Singh. It is not confirmed yet whether these actors had given their consents for being pictured in the tasteless graphics.

The social media posts in question here could at the least be called sexually offensive towards women and then all the more upsetting to people who view the nine-days long tradition as a way to pay their respects to the Devi. As much as they were downright juvenile in their quality of humour, these posts were highly offensive to the Hindu community.

Even if for a second we keep the socio-cultural obligations aside, Eros is a big name in the Mumbai film industry and distributes films all over the country, this increases their responsibility and accountability manifold. Its social media arm ErosNow is a large platform that runs its own website, app, Facebook, Instagram and Twitter accounts. In today’s age and time when children as young as 10 or 12 years old comprise a substantial portion of internet users in India, such sexually explicit posts cannot be circulated without, at the minimum, a disclaimer alongside.

Though Eros Now has taken down the said posts and issued a namesake apology but it must not be forgotten what they tried to do and the people who’s sentiments have been hurt by their irresponsible actions must make a statement. As #BoycottErosNow is already trending, a Twitter user @JayK_tweets has suggested that we begin by reporting their app on Google Play Store and Apple’s App Store which are the sources of large portions of Eros’ revenue.

Here is the tweet:

Considering the past trends with apps such as TikTok which lakhs of users reported as a result of their company ByteDance’s anti-India policies, this idea could work and we, the majority, can assert that we are longer here to be fooled by the anti-Hindu propaganda run by so many big names in Bollywood. Since we are the community that gives these big corporations the name and fame, not to forget the money, it is unavoidable that they keep in mind our sentiments and tastes which can never be so as to disrespect our deities.

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