Kya hai ye Brand Jihad? Brand Jihaad ka Asli Sach | #BrandJihaad

Dosto in jihadiyo ka ek nya #Jihaad jiske baare me bahut sunne ko aa rha hai aaj kl “Brand jihad” jiska maksad hota hai, ache or popular brand ki market ko kharab krna or uski jagah apne khud ki ya apne kisi #Jihadi bhai ki brand ko uper le jana hai.

Kaise kaam karta hai inka ye naya jihaad “Brand Jihaad”?

Step 1- Creating own brand first.

Dosto ye kuch is trh se kaam krta hai ki pahle ye ek apna brand nikalte hai, use register karte hai, uske bad…

Step 2- Apna brand apne logo tak pahuchana.

Fir apne naye brand/product ko apne muslim bhaiyo me allah allaah ka nam leke popular krate hai, usse hota kya hai ki already jo market me jo well known brand hai uski sale kuch kam ho jati hai jyada nhi lkin thodi bohot or inki apni sale badhne lagti hai jisse inke pas kuch paise aana suru ho jaate hai or fir uske bad…

Step 3- Jihad ka rasta apnana

Apni koum se kamaye hue paise se ye log apne brand ko dusro logo tk phuchaate hai, lkin fir bhi market me tikk nhi paane pr ye log aate hai apni aukaat par or apna jihadi rasta apnaate hai, or anjaam dete hai apne Brand Jihad ko…Uske bad

Step 4- Achii Badi MNC companies me placements krana

Apne kuch agents/bhaijaan’s/nek bande ko ye achi-badi-MNC companies me placement kraate hai achi positions pr jaise ki Brand manager, Area manager, General Manager, etc. Uske bad…

Step 5- naye jihadis ki placements krana or un anpdho ko rozgar dilana

Yha se ye jihadis apne se down level pr apne baaki #jihadis ko bhi entry dila ske or other staff ko ek ek kr k replace kr de (matlab hindus me kami bta kr unhe unki naukri se nikalwana or kisi Jihadi ko vha job dilana), isse inki Koum ko paisa or rozgaar milna suru ho jata hai or jo kharcha kiya tha placements k liye vo bhi recover hona suru ho jata hai. Uske baad…

Step 6- Popular brands ko Controversy ka shikaar bnana

Inka agla number aata hai in popular well-known brands ka, jinhe maloom he nhi hota hai hai ki unke peeth peeche kya kuch ho rha hai. Example k liye jaisa Tata group ki bat krte hai jiski mashoor Company Titan k Brand Tanishq Jewellery me dekhne ko mila hai, jo ek dum nayi ghatna hai, garam mamla bhi hai. Tanishq Jewellery ka jo current brand manager hai vo hai Mansoor Khan jise hum JIHADI MASOOR KHAN bhi bol skte hai, Uski puri kahan kaafi trend me h aap search kr k pura jan sakte ho. Uske baad…

Step 7- Jis company me kaam kar rhe hai, uske third party tenders apne in jihadiyo ko dilana

JIHADI MANSOOR KHAN (brand manager – Tanishq Jewellery) ne Officially Tanishq Jeweleries k liye ek Ad launch krayi jisme muslims family me Hindu ladki ki gode bharayi ki rasam ko dikahaya gya hai/tha. Iss advertisement k maksad se pahle hum aapko iske fayde k bare me bta de ki ad ko bnane k liye inke har ek characters ko kaafi moti rakam jaise ki 5 lakh – 10 lakh mili jo muslims the, to Tata ka paisa gaya inki he koum me, dusra inka jo maksad tha #LoveJihad ko badhava dena. Kitna khus dikhaya gaya hai isme is ladki ko ek muslim family me aa kr. Jo sach nhi hai, hum or aap sabhi jaante hai, bohot achhe se.

Is love jihaad k baare me hum baad me baat krenge hmare agle article me pahle is Brand Jihad ko ache se smjh lete hai. Aaiye aage dekhte hai…

Step 7- Brand Jihaad k mamle me koi samsya na bne iska dhyaan rakhna.

Yadi Ad launch ho jata hai bina kisi samsya k to bohot achi baat hai, yadi nahi ho pata hai, koi uske khilaaf aawaj uthata hai to ye uska bhi pahle se soch kr rakhte hai ki kis tarah se apne aap ko saaf or suthra dikhaana hai…dekhiye kaise…

Step 8- Khud ko popular brand ki izzat ka bachaav karte hue dikhana

Us advertisement, article, image, banner ko remove kr diya jata hai brand ki taraf se social site pr maafinama k liye kuch content post kr diya jata hai, jisse bhadke hue log shant ho jaye or khus ho jaye ke hamne ise hatwa diya. Lekin iske peeche bhi inki bahut badi rajneeti hoti hai. Jis pr bahut kam he dhyaan diya jata hai.

Step 9- Jihaad shi anjaam tak phucha ya nahi uska pta lgana

Logo ko lagta hai ki unhone iska virosh kr k ise maja chakha diya lkin unhe yeh nahi pta ki is tarah asal me to unhone vo content free me publicaly spread kr diya. Jise iske bare me nahi pta tha use bhi pta chal gaya. News paper me ad dete vo paisa bhi bach gya. Badnami to sirf Brand/Company ki hui, logo ne to us brand ko he galat smjha na, us product ka he virodh kiya na ki us brand manager ka jiske Jihadi dimag me aisa idea aaya or usne uper tak ki permission grant kra li, unko peeto na pakad kr jisse ki aage kabhi koi or aisi galti krne ki soche bhi na.

That’s why removing content isn’t a perfect solution, we all must have to take action against the peoples responsible for this.

Jab tak ye jihadis in companies me kam karte rhenge vo isi trh se brands ko badnam karte rhenge or bad me apna palla jhaad lenge.

Step 10- Brand Jihad ka Maksad Pura karna.

Inka jo maksad tha vo pura ho gya, logo k mann me yeh bat baith gayi ki Tanishq jewellery lovr jihad ko support kr rhi hai or pura Tata group he isliye inki chije nhi kharidne hai ab. 

Lo ji, ho gya loss Tata Group of Companies ka. Barso ki jomehnat kr k jo izzat kamayi, brand bnaya, popular krayi, sab zero, completely negative image bn gayi.

Ab logo ka visvas uth gya Tata k Tanishq Jewellery se or Tata Products se, ab inhe chahiye kuch naya brand, jise ye hate na karte ho jo alternatively in Jihadis ko nya brand he hota hai, jise peoples easily adopt kr lete hai or ab aa gya market me inka khud ka brand.

Conclusion-

Ek nya brand aa gya ab inki company profit me hai, to rozgaar do apni koum k bhaiyo ko, baakiyo ko nahi. Or usi kamayi se fir dusra brand leke aao or dusri Brand ko aise he popular krao or market me apna kabza jama lo.

DISCLAIMER: The author is solely responsible for the views expressed in this article. The author carries the responsibility for citing and/or licensing of images utilized within the text.