The Tanishq ad and #LoveJihad
It is a recurring trend in ads and bollywood movies to show Brahmins and baniyas as manipulative cheats (in contrast to muslim imams and guys being the pious fatherly figures), a proper Hindi or Sanskrit speaking guy as a clown (in contrast to the deep profundity of Urdu speaking muslim guys), narrow-minded Hindu guys refusing services from a muslim (in contrast to the open-minded muslims). This ad just continues a trend, and hence the Hindu community has decided to object to these persistently one-sided depictions.